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Latest insights, updates, and stories from gro.now

Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova
interviewexpert opinionsNPS

Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova

We explore why the index remains critically important to the future of customer experience.

gro.now•December 2025
Why Reviews Have Become the New Currency of Trust
expert opinionsinsights

Why Reviews Have Become the New Currency of Trust

Why honest review management is the new currency of trust — and how it drives sales, loyalty, and real business growth.

gro.now•December 2025
The Era of Micro-Attention
expert opinionsinsights

The Era of Micro-Attention

7 Key Reasons Why Survey Quality Is Declining

Nataly D•December 2025