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Blog

Latest insights, updates, and stories from gro.now

Market Research Trends
expert opinions

Market Research Trends

Research trends: how AI, data integration, and new formats are transforming surveys into tools for forecasting

gro.now•February 2026
1,440 Minutes a Day vs. an Ocean of Information: How to Use Open Data Without Missing What Matters
expert opinionsinsights

1,440 Minutes a Day vs. an Ocean of Information: How to Use Open Data Without Missing What Matters

How to use open data and reviews as a radar to see the full market without getting lost in the information overload.

gro.now•January 2026
Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova
interviewexpert opinions

Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova

We explore why the index remains critically important to the future of customer experience.

gro.now•December 2025
Why Reviews Have Become the New Currency of Trust
expert opinionsinsights

Why Reviews Have Become the New Currency of Trust

Why honest review management is the new currency of trust — and how it drives sales, loyalty, and real business growth.

gro.now•December 2025
The Era of Micro-Attention
expert opinionsinsights

The Era of Micro-Attention

7 Key Reasons Why Survey Quality Is Declining

Nataly D•December 2025

Blog

Latest insights, updates, and stories from gro.now

Market Research Trends
expert opinions

Market Research Trends

Research trends: how AI, data integration, and new formats are transforming surveys into tools for forecasting

gro.now•February 2026
1,440 Minutes a Day vs. an Ocean of Information: How to Use Open Data Without Missing What Matters
expert opinionsinsights

1,440 Minutes a Day vs. an Ocean of Information: How to Use Open Data Without Missing What Matters

How to use open data and reviews as a radar to see the full market without getting lost in the information overload.

gro.now•January 2026
Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova
interviewexpert opinions

Why NPS Became the Foundation of Customer Experience at BI Group: A Conversation with Zhamilya Kuspekova

We explore why the index remains critically important to the future of customer experience.

gro.now•December 2025
Why Reviews Have Become the New Currency of Trust
expert opinionsinsights

Why Reviews Have Become the New Currency of Trust

Why honest review management is the new currency of trust — and how it drives sales, loyalty, and real business growth.

gro.now•December 2025
The Era of Micro-Attention
expert opinionsinsights

The Era of Micro-Attention

7 Key Reasons Why Survey Quality Is Declining

Nataly D•December 2025