About us
We believe that for growth to be sustainable, market awareness must be a daily habit. gro.now turns this necessity into reality.
Our Mission
We empower businesses of all sizes with market analytics — leveraging AI to enable smarter,, faster decisions and accelerate growth.
HOW PEOPLE HAVE CHANGED
We are changing faster than we realize.
We live longer, yet have less time: we constantly accelerate, type with one hand, process over 74 GB of information a day, and create more photos in 24 hours than previous generations did in a lifetime. So why is market research still moving so slowly?
Businesses don't hear the market in real time.
While teams spend weeks preparing reports, customers can change their minds five times.
gro.now makes market understanding as simple and precise as sending a voice message.
We don't aim to be the first — we aim to be useful.
We move fast, experiment boldly, and treat our customers as partners.
Every idea they share becomes a part of our evolution.
Every update brings us closer to one goal —
a world where every business truly understands its market.
See how data and human insight can transform your business.
gro.now helps you hear the market — before it needs to speak loudly.
Supported by
Why we exist
Because understanding should never feel like work.
Insights should move at the speed of your customers.
Behind every number is a voice worth hearing.
Why we built gro.now
While people change habits weekly, companies still wait months for answers. gro.now listens in real time — because customers won't wait.
of businesses don't hear their customers.
of clients leave silently.
Meet our team
We're a small team of researchers, engineers, and dreamers — building a world where businesses listen better.
CEO, Co-founder
Tanya Plotnikova
20 years of experience leading and scaling tech products across three countries. Specializes in strategy, product marketing, and digital business growth. EMBA, TechWomen 2019 alumna (Silicon Valley).
CPO, Co-founder
Natalia Demchenko
20+ years of international marketing experience across telecom, fintech, and service industries. Expert in customer retention, CRM, and loyalty program strategy. MBA.
CTO
Vladimir Vashnev
Full-stack engineer with experience building SaaS solutions for finance, marketing, and analytics. Specializes in scalable architectures and customer-centric systems.
Strategic Growth Advisor
Nazgul Taimova
20+ years of experience in the IT industry, including Microsoft and Oracle. Expert in business development, partner ecosystems, and go-to-market strategy in Central Asia. Specializes in cybersecurity and AI solutions.
Methodologist
Ramila Starodubtseva
PhD with 10+ years of experience in market research. Specializes in methodology design, quantitative & qualitative studies, and customer data analytics.
Senior Researcher
Natalia Kotlova
24 years of experience in marketing research at research agencies and major corporations. Specializes in quantitative research, customer experience monitoring, segmentation, and key metrics tracking. Master's in Sociology.
Customer Success Manager
Kira Boyarkina
Background in management. Specializes in customer experience, onboarding, and ongoing client support. Helps turn customer feedback and needs into solutions that improve the product and the customer experience.
HR Consultant
Yulia Khalikova
15+ years of experience in HR management, including 12 years as an HR Business Partner at Beeline. Delivered 20+ successful HR projects as an independent consultant. SHL Assessor.
Legal Consultant
Evgeny Lyuft
Legal consultant with 16 years of experience, including 10 years in a major international oilfield company. Specializes in private law (Russia/Kazakhstan), e-commerce, and IT projects.
Sales Manager
Dilyara Zhaksylyk
Drives B2B sales growth and corporate client acquisition. Specializes in identifying business needs, building long-term relationships, and tailoring solutions that help clients reach their business goals.
Marketing Manager
Nastya Yugay
Digital marketing, social media, and performance marketing specialist. Drives growth of promotion channels, acquisition of new audiences, and testing of marketing hypotheses to grow the product.
Business Development
Amina Maratkyzy
Bachelor's in International Relations (Nazarbayev University). Experience in business development, program management, and developing startup and VC ecosystems.
Financial Consultant (FP&A)
Bahadur Beshirov
ACCA, Bachelor's and Master's from KIMEP University. 8+ years of experience in financial planning and analysis. Financial consultant for the project.
