Legal Information

Rules for Conducting Surveys and Activities when using the gro.now Platform (B2B)

Version v.1.0 as of 27.11.2025

1. General Provisions

1.1.

These Rules for Conducting Surveys and Activities (hereinafter – the “Rules”) regulate the procedure for planning, launching, conducting, and completing surveys and other activities (including referral programs and other engagement mechanisms) by the Customer using the gro.now Platform (hereinafter – the “Platform”), and also define the main rights and obligations of the Customer and the Platform Provider in connection with such actions.

1.2.

The Rules are an integral part of the Customer Agreement for B2B Clients of the Platform (hereinafter – the “Customer Agreement”) and apply to all cases of the Customer's use of the relevant Platform functions, including: reputation module; survey module; referral programs and partnerships module (hereinafter collectively – “Modules”).

1.3.

In terms of relations with respondents (participants in surveys and activities, hereinafter – “Respondents”), the Rules take into account and supplement the terms of the Platform's User Agreement for Respondents. Respondents' participation in the Customer's surveys and activities is carried out on the terms communicated to them in the Platform interface and/or in separate rules for the respective activity.

1.4. The Rules are addressed to:

  • 1.4.1. The Customer — a legal entity or an individual entrepreneur who has concluded the Customer Agreement and uses the Platform;
  • 1.4.2. Customer Users – authorized employees and representatives of the Customer who create, configure, and/or launch surveys and activities on behalf of the Customer through the Platform.

1.5. In case of contradictions between the Rules and:

  • 1.5.1. The Customer Agreement (https://www.gro.now/legal/terms) – the terms of the Customer Agreement shall prevail;
  • 1.5.2. The User Agreement for Respondents (https://www.gro.now/legal/user-agreement) – the terms governing the rights and obligations of the Respondents shall prevail;
  • 1.5.3. Documents on personal data processing and acceptable use of the Platform – such documents shall prevail in terms of regulating personal data and content/activity restrictions (https://www.gro.now/ru/legal).

1.6.

Issues not regulated by the Rules are subject to resolution in accordance with the Customer Agreement, agreements/policies on personal data processing, acceptable use policy of the Platform, as well as the applicable law specified in the Customer Agreement.

1.7.

By launching surveys and activities through the Modules, the Customer confirms that it has read the Rules, accepts them, and undertakes to communicate the requirements of the Rules to Customer Users, ensuring their compliance.

2. Terms and Definitions

2.1. Base Terms

  • 2.1.1. The terms “Platform,” “Provider,” “Website,” “Customer,” “Customer Account,” “Subscription,” “Rate,” and other base concepts are used in the meaning established by the Customer Agreement.
  • 2.1.2. “Customer User” means any person to whom the Customer has granted access to its Account on the Platform (employee, contractor, representative, etc.). All actions of Customer Users are considered the actions of the Customer itself.

2.2. For the purposes of these Rules, the following terms are additionally used:

2.2. Additional Terms

2.2.1. Activity — any participation scenario for Respondents on the Platform launched by the Customer using the Modules, including, but not limited to: electronic surveys, tests, games, contests, sweepstakes, feedback collection mechanisms, loyalty programs, referral programs, and partnership mechanisms.

2.2.2. Survey – a type of Activity that is an electronic questionnaire for Respondents via the Platform (in the form of questionnaires, forms, dialogue scenarios, and similar tools), aimed at collecting ratings, opinions, reviews, preferences, and other information.

2.2.3. Respondent – a natural person participating in Surveys and/or other Activities through the Platform by filling out questionnaires, forms, going through scenarios, using promo codes, or performing other actions provided for by the terms of the corresponding Activity.

2.2.4. Modules – pre-configured software components within the Platform's functionality that allow for automated collection, conducting of Activities, and analysis of information. The Provider ensures their operability and, if necessary, carries out configuration/inclusion in the scope provided for by the Customer Agreement and the Rate.

2.2.5. Activity Organizer – the person indicated in the Activity card/description as conducting it (Organizer). The Organizer determines the goals, content, terms of participation, and rules of the corresponding Activity. The Organizer may be the Provider (gro.now) or the Customer, or another person explicitly indicated in the Platform interface or accompanying materials. If the Customer (or its counterparty/brand) is explicitly indicated in the survey/contest, it is considered a party to the relationship with the Respondent regarding the content of such Activity.

2.2.6. Customer Partner – a legal entity or an individual entrepreneur in whose interest or jointly with whom the Customer conducts the Activity (e.g., supplier, dealer, franchisee, advertiser, etc.), if such person is indicated in the Activity card, its rules, or accompanying materials. In relations with Respondents, such Partner may be indicated as the Activity Organizer or another person participating in its conduct.

2.2.7. Provider Partner — a legal entity or an individual entrepreneur engaged by the Provider to provide Rewards to Respondents, including by:
(i) providing or selling gift certificates, coupons, promo codes, goods, works, services to the Provider;
(ii) independently providing Rewards to Respondents on behalf of or based on agreements with the Provider.
Such a Provider Partner is not a Customer Partner, unless explicitly indicated otherwise in the Activity card, its rules, or accompanying materials. In one Activity, the same person may act simultaneously in several roles (e.g., Provider Partner and Customer Partner), if explicitly indicated.

2.2.8. Activity Content – any materials used by the Customer and/or Customer Users when preparing and conducting the Activity: texts, wording of questions and answers, images, video and audio materials, branding, logos, trademarks, links, files, contest rules, descriptions of rewards, and other information.

2.2.9. Reward – any value (funds, prizes, gifts, bonuses, points, discounts, promo codes, access to services, etc.) provided or promised to the Respondent in connection with participation in the Activity, on terms determined by the Activity Organizer.

2.2.10. Referral Program – an Activity aimed at attracting new customers, users, or Respondents by distributing unique links, promo codes, or other identifiers that allow for accounting for the fact of recommendation and the actions of the attracted persons and providing for the corresponding Reward.

2.2.11. Activity Data – the totality of data generated during the Activity, including Respondent answers, data on participation progress, technical logs, aggregated and anonymized reports, as well as other data to which the Customer is granted access within the scope of the selected Rate and Activity settings.

2.2.12. AUP – the Acceptable Use Policy, posted at https://www.gro.now/legal/acceptable-use-policy, defining prohibitions and restrictions on the use of the Platform.

2.2.13. DPA – the Data Processing Addendum, posted at https://www.gro.now/legal/dpa, regulating the roles of the Parties (Customer – operator/controller, Provider – processor, if applicable), security measures, and interaction procedure.

2.2.14. SLA – the Service Level Agreement, posted at https://www.gro.now/legal/sla, setting target availability/response metrics and service credits.